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January 9 / Uncategorized

The Social Media Company-kopieskrywers opgeneem in vooraanstaande Afrikaanse literêre publikasies

The Social Media Company is trots daarop om ’n volledig tweetalige bemarkingsagentskap te wees.

The Social Media Company se liefde vir tale en veral vir Afrikaans strek dieper as ’n blote professionele verpligting en is ’n passie vir al ons skrywers.

Dit is onlangs aangekondig dat die besturende direkteur van The Social Media Company, Enrique Grobbelaar, se kortverhaal, “Binnelandse sake” in die 2019 weergawe van die US Woordfees-kortverhaalbundel gepubliseer sal word. Vyf-en-twintig verhale is uit 323 inskrywings gekies.

Suzette Kotzé-Myburgh, die sameroeper van die beoordelaarspaneel, sê die groei van hierdie projek is rede tot vreugde.

“Sedert die eerste Woordfeesbundel in 2016 gepubliseer is, gaan hierdie projek van krag tot krag! Die aantal inskrywings het gegroei van die oorspronklike 99 tot ’n verstommende 323 vanjaar.”

Die jaarlikse kortverhaalkompetisie, wat heelwat bekende name lok, word vanjaar geborg deur Du Toitskloof Wyne en kykNET.

Grobbelaar se opname in die US Woordfeesbundel volg op die insluiting van The Social Media Company se hoofkopieskrywer, Angie Gallagher in Nuwe Stemme 6. Die bundel, wat deur Bibi Slippers en Charl-Pierre Naudé saamgestel is, is ’n versameling van die beste verse van opkomende digters in Afrikaans. Gallagher het sedert die publikasie van Nuwe Stemme 6 in 2017 ook heelwat voorlesings by verskeie Afrikaanse kunstefeeste gedoen.

The Social Media Company kon oor die afgelope paar jaar sterk bande smee in die Afrikaanse gemeenskap en dit is ’n voorreg om na die bemarkingsbelange van ’n verskeidenheid vooruitstrewende Afrikaanse handelsmerke om te sien.

Hierdie trots Suid-Afrikaanse en Afrikaanse ondernemings sluit onder andere die gewilde Janpap Braaipap in, sowel as die Basilie restaurant in Brandfort en Vetmuis Plaaskombuis in Richmond.

Baie van ons kliënte vereis ook sosiale media-veldtogte wat in Engels en Afrikaans verskyn, soos die Bloemfonteinse ondernemings, Key Wealth en Picnic, tesame met die Richmond Meats and Deli.

September 18 / Uncategorized

Facebook recruits CNN, Fox News and Buzzfeed for Facebook Watch

In an effort to foster community and further curb the spread of fake news on the platform, Facebook has announced that it would be utilising resources from established news networks in a slew of new programmes planned for its video-on-demand service, Facebook Watch.

Facebook Watch launched in the US in the second half of 2017, and while the service is still only available to US-based Facebook users, there are plans to expand it to the United Kingdom later this year.

Earlier this month, Facebook announced that it would introduce US news programmes hosted by CNN’s Anderson Cooper, Shepard Smith of Fox News and Jorge Ramos of Univision, with Buzzfeed News and Vox also partnering with the social media network in some other planned programmes.

With Facebook Watch, Facebook aims to promote community between creators and users by incorporating polls and other interactive features in order to engage its users, while also providing quality and trusted news content.

Speaking to Reuters, Facebook’s head of global news partnerships, Campbell Brown, said, “We tried to assemble a diverse set of partners who are already doing quality news who are also really adept at engaging the audience.”

Facebook deliberately chose news outlets that traditionally have audiences whose views vary widely, and hopes that a varied, albeit trustworthy stream of news would reduce the amount of fake news stories, hoaxes and sensationalism that has plagued the social media giant of late.

There are also plans for programmes produced by Advance Publications’ Alabama Media Group, and Walt Disney Company-owned ABC News, as well as by the websites ATTN: and Mic. More outlets are expected to be announced in the future.

Facebook Watch features a number of daily and more irregular programmes, and Facebook wants its users to start interacting with the news and coming back for it every day, instead of just passively consuming news.

Said Brown: “What Watch is about is intentional viewing. That means news is likely to be a good fit because people come back to news every day. They want to get a daily update.”

This article was written by The Social Media Company for

September 17 / Uncategorized

5 basic rules to consider if you want to use online marketing for your startup

You have decided to start your own business, either as a full time project or as a sideline initiative to add to your income streams. Your products or services are ready to be bought, you, and or your team, knows exactly what needs to be done, and you have pushed all your sweat, tears and savings into this venture. Only one thing is missing – customers.

There are a million different ways to get the word out there about your business and what you offer. Do not listen to anyone who tries to tell you that there is only one sure way to market your business. The truth is, some of the marketing methods available are slightly more effective than others, some work better for certain audiences, some are more expensive, and some are more time consuming – but there are options. In the end, only you will know what will work best for your business and target audience.

Digital marketing has become the most popular of these buzzwords in the last decade. Back in the day, printing your first business cards made your business feel legit, today, launching a Facebook page is the new business card.

Digital marketing is such a broad subject that we could not possibly cover every aspect of it in one article. Listed below is a sample of the most important factors you should keep in mind if you are just starting out and want to use digital media to market your small business.

1. Consider all the platforms

There are so many digital platforms, tools and methods that fall under the ‘digital marketing’ umbrella. When you start planning your online strategy, make sure to familiarise yourself with as many of them as possible.

Digital marketing for small businesses includes, but is not limited to:

– Social media platforms like Facebook, Twitter, Pinterest, LinkedIn, Instagram, etc.
– Social media advertising opportunities like Facebook or Twitter ads.
– Your website.
– Other websites that offers advertising opportunities (like Counting Coins 😉 ).
– Mobile Apps
– Online advertising (PPC) like Google AdWords.
– Your digital newsletter.
– Blogs

This list is endless, and it is thus important to find what will work best for your unique business.

2. Before you do anything, ask why and who

This is probably the biggest mistake that most startups make. You hear about all these incredible resources offered by the internet, and you cannot wait to get on board with all of them. Do not lose that enthusiasm, but before you jump on every passing wagon, make sure you know what you are trying to achieve.

Although online marketing is often cheaper and more easily accessible than traditional forms of advertising, the same rules still apply. What are you trying to achieve? Do you want to increase your sales, do you want to use digital platforms as a means of communicating with your existing customers? Or do you simply want to create brand awareness? Some businesses only need their online campaigns to generate leads, while others need the entire sales process to take place online.

Similar to any other form of advertising, you also need to know who you are targeting. Clearly defining your goals and understanding your target audience will help you to pick the best digital platforms for your business.

3. Nothing in life is free

This is one of the big drawcards of digital marketing – it does not cost anything to create a Facebook or Twitter profile for your business, and you can even get a decent following without spending any money. There are also plenty of free tools available to create and manage your own newsletters. Even building a website or app is much easier and more affordable than it used to be.

That does, however, not mean that any of these are for free. Marketing your small business online may be more affordable than paying for a large billboard, but it takes much more time and effort to get results.

Whether you develop a website for your business or decide to only focus on social media, it is highly time consuming. One of the benefits of the internet for businesses is the fact that it gives everyone the same platform to reach potential customers. At the same time, it also means that you are competing with many more businesses – and not only those in your direct area.

If you create a Twitter profile for example, you will have to tweet at least a number of times every single day if you want to see any benefits.

A good idea might be to not try and do everything at once. Perhaps choose one or two platforms and try to perfect these first.

4. Find one central point that all efforts lead too

As a small business with limited resources, it is wise to decide on one central point where you convert people into customers or leads. For most businesses, this central point will be their website. If you do not have money or expertise for a website yet, you could use your Facebook page as the central point.

All your marketing initiatives should then aim to drive people towards this platform. If your website is your central point where customers can sign up for your product or service, then any other marketing you do should drive customers towards your website.

You will thus use your newsletter, online ads, social media etc., to lead people towards your site.

5. Try to “capture” your audience

Having a great website is brilliant, but unfortunately you can only communicate with potential customers when they decide to return to your site. To overcome this problem, you need to find at least one platform on which you can initiate the conversation.

This is where something like newsletters comes in very handy. If you encourage people to sign up for your newsletter, they basically give you permission to communicate with them. It is important to note that people should sign up for this.

This is just the tip of the iceberg when it comes to marketing your new business, but if you follow these tips you will be off to a very good start.