ON is taking over South Africa with the help of The Social Media Company
In 2017 South African sports apparel distributor, Tifosi Sports, announced that the running shoe brand, On, would be coming to South Africa. Tifosi Sports has been responsible for the distribution of various well-respected sports apparel brands like Compressport and MET Helmets, and has always entrusted the marketing of their brands to The Social Media Company.
With the announcement of On’s South African debut, it made perfect sense for Tifosi Sports and The Social Media Company to continue this partnership.
The Social Media Company has taken full responsibility for On’s digital marketing initiatives in South Africa, including the management of the On South Africa Facebook page.
We are proud to say that On is breaking records in the South African running shoe space, and many shops are already reporting record sales – in some cases surpassing sports apparel brands that have been in South Africa for decades.
It is an honour to be the marketing force behind this exciting brand.
From humble beginnings in 2010 at their Head Office in Zurich, On running shoes are now available for sale in more than 3 500 specialist running stores in over 50 countries.
On shoes are proudly worn by over 3 million runners, including world record holder, Tegla Loroupe, and prominent French triathlete, David Hauss. Triathletes and Ironman podium winners that prefer On include individuals such as Caroline Steffen and Matt Trautman.