In 2018, Allan Gray took their annual Investment Summit digital by launching social media profiles and a social media campaign. Event specialists, Thundermark, approached The Social Media Company to assist with this initiative. The main focus of the Allan Gray Investment Summit campaign was to sell tickets for events hosted in Sandton and Cape Town.

What initially started out as a content creation project quickly turned into a fully-fledged social media campaign, including paid ads and video. The top sources of traffic for the Allan Gray Investment Summit website during this period were the company’s social media channels. Both summits completely sold out in record time.